You can film a product video for your e-shop with your own phone by capturing five simple shots and turning them into a short vertical video.
Published 2026-09-20
You can make a product video for your e-shop with your own phone. You do not need a studio, a camera crew or editing software. You need five simple shots and a tool that turns them into a short vertical video.
The five shots below cover what a customer wants to see before buying: the whole product, a detail, the product in use, the size in a real hand, and the packaging. Film them in one sitting. Keep each clip between 10 and 35 seconds, because that is the length Relsko works with.
Place the product on a plain surface. A white sheet, a wooden table or a sheet of paper works well. Stand near a window so daylight falls on the product from the side. Hold the phone steady and move slowly around the product. Show the front, the side and the back.
Do not zoom with your fingers. Walk closer instead. Phone zoom loses quality fast, and the final video is 1080x1920, so sharp footage matters.
Pick the detail a customer would check in a shop. A stitch, a clasp, a label, the texture of the material, the finish on an edge. Move the phone close and hold it still for a few seconds.
This shot answers the silent question: is this well made? One clear detail is enough. Two or three small ones give you more to choose from later.
Show the product doing its job. A bag being packed, a cream being applied, a tool being used, a candle being lit. Ask a friend to hold the product if you need both hands.
Film from the side or slightly above. Keep the background simple so the eye stays on the product. This is the shot that helps a customer picture the product in their own life.
Customers cannot touch the product online, so they guess the size. Put the product next to your hand, a coin, a mug or a ruler. Hold it up and turn it slowly.
This one shot prevents most size questions and returns. It takes ten seconds to film and saves you messages later.
Film the product going into its box or bag. Show the box closed, then open. If you add a thank-you card or a small gift, show it.
This shot builds trust. The customer sees exactly what will arrive at their door. It also reduces the surprise that leads to bad reviews.
Upload your clips and photos to Relsko. The assistant asks at most a couple of questions about your product and your shop. It then proposes three concepts for the video. You pick one.
Relsko makes three cut variants of that one concept. You watch them and download the one you like. The result is a vertical video at 1080x1920, ready for Instagram Reels, TikTok or YouTube Shorts.
Relsko only uses what you filmed. It never adds stock footage or scenes you did not shoot. Animated captions are in beta, and standard export is available to everyone. The interface, the assistant, speech transcription and in-video text work in 16 languages, and you can translate a finished video's text into any of the other 15.
You can register for 30 days of full access without a card. Invitations extend that period. After it ends, a free level with a small watermark stays open.
If you sell online and want to see the whole flow on one example, the page at /for/eshop/ walks through it from filming to download.
Gather your five shots today, even with a phone and a window. Upload them to Relsko, answer the assistant's questions, and choose one of the three concepts it proposes. Download one of the three cut variants and use it on your shop's social profile.
In short: Five phone shots, filmed in daylight and uploaded to Relsko, are enough to give your e-shop a short vertical product video.
Worked example for this industry: E-shops & brands
Show people what you do, without hours of editing.
Request early access I already have access