Show the product the way the customer will use it.
Show the product in use and explain how it helps the customer.
Model example. This is not a customer reference: the names, results and numbers are not real measurements. The lengths and shot counts are a suggested brief, not measured performance of the app.
Example
Product photos show what it looks like. A short video can add how it is held, used and stored. For this model example of a shop selling travel mugs, a few phone clips and verified product information are enough. In Relsko you choose which feature to present and prepare a cut for social networks. The video ends with a clear invitation to see the product; check the price and availability against the shop before you post.
Model brief
„Present our travel mug to people who take their coffee to go. Show filling, closing and holding it in one hand. Do not invent heat retention or any other technical claims.“
What to film
- Filling the mug
- Closing the lid
- A close-up of the material
- Holding it in one hand
- The mug next to a bag
- Every colour you actually sell
- Add the approved product name and the link to the exact item
Three concepts to choose from
In use
„Coffee with you on the way to work.“
The detail
„Take a closer look.“
The choice
„Which colour are you taking with you?“
You choose one concept. Relsko then prepares three cut variants of it.
Suggested video
Suggested video, 18 seconds: 0–3 s the mug in hand with the opening line; 3–10 s filling and closing; 10–14 s detail and colours; 14–18 s the product name and the call to action.
Post text
You can take your morning coffee with you. See the travel mug in detail and choose from the colours currently available.
Call to action in the video
See the mug in our shop.
What to measure in a pilot
Clicks to the exact product, add-to-cart, orders attributable to the campaign and cost per order for paid distribution. Compare versions under comparable conditions; do not assume video automatically beats a photo.
You already have the footage. Now turn it into a video.
Show people what you do, without hours of editing.
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