Relsko › Video glossary for businesses
Video glossary for businesses
Twenty words you will meet in Relsko and on social platforms, explained without jargon.
- Short video (reel)
- A vertical video of roughly 10 to 60 seconds for Instagram Reels, TikTok or YouTube Shorts. In Relsko one project produces three edited versions of one concept.
- Vertical format 9:16
- A picture that is taller than it is wide, 1080×1920 pixels. It fills a phone screen. Relsko crops horizontal footage to this format automatically.
- The raw videos and photos you filmed and have not edited yet. Relsko works only with your own footage.
- Opening line (hook)
- The text and the shot in the first two seconds. It tells the viewer what they will get if they keep watching.
- Captions
- Text inside the video. It can be a transcript of speech or short statements. Most people watch with the sound off, so captions decide whether the message lands.
- Post text
- The text under the published video on the social network. It is not the same as captions inside the video.
- Concept
- One direction for your video, for example the offer, the craft or the atmosphere. The assistant proposes three and you choose one.
- Cut variant
- One of three edited versions of the concept you chose. The variants differ in pace, length and treatment.
- Brief
- Your description of what the video should show and what the viewer should do. The clearer it is, the better the concepts fit.
- Shot list
- A list of shots to film, with the angle, the length and what happens in each one. Relsko writes it from your goal before you start filming.
- Shots that are not the main action: hands, details, the workplace. They cover cuts and make a video livelier.
- Talking head
- A shot where you speak straight into the camera. It works best in daylight, with one idea per sentence.
- Before and after
- Two comparable shots of the same subject from the same angle, before and after your work. The strongest format for visible crafts.
- Standard export
- The fast export: clean captions and an opening title over your cut, 1080×1920. Available to everyone.
- Animated export (beta)
- Titles rendered frame by frame: the opening title springs in and captions highlight each word. It takes longer and is in beta.
- Processing
- The time when the service analyses your footage and renders the video. It depends on the length of the footage, the captions and the current load.
- Brand settings
- Your brand name, accent colour, closing call to action and banned words. Relsko applies them to every video.
- Call to action
- What the viewer should do at the end: come in, book, order, apply. One clear action works better than three.
- Approval link
- A link that shows a client the previews without logging in. They approve or ask for changes with a comment.
- Safe zones
- The edges of the screen covered by platform buttons and texts. Keep important text away from them, or it will be hidden.
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