What to tell the assistant so the three concepts hit the mark on the first try.
The assistant works best with four things: what you are promoting, who it is for, how it should feel, and what the viewer should do at the end.
A good first sentence: “I have clips from my barbershop, I want new customers for beard trims, mostly men 25–45, we want to feel premium, they should book online.” That is enough for three sharp concepts without any questions.
If you say less, the assistant asks — never more than one round, with clickable options. Answer with a click or in your own words.
Each concept has a title, a hook (the first two seconds), a tone, a length, a pace, a short reason why it should work, and a full brief for the editing engine. Clicking “Use this concept” copies all of it into the brief details, where you can still edit anything.
Use these fields for hard rules: “must show the price”, “leave out the back room”. The planner respects them when choosing shots and writing captions.