Writing a brief the assistant understands

The assistant works best with four things: what you are promoting, who it is for, how it should feel, and what the viewer should do at the end.

A good first sentence: “I have clips from my barbershop, I want new customers for beard trims, mostly men 25–45, we want to feel premium, they should book online.” That is enough for three usable concepts without any questions.

If you say less, the assistant asks: at most a couple of questions, with clickable options. Answer with a click or in your own words.

What a concept contains

Each concept has a title, an opening line (the first two seconds), a tone, a length, a pace, a short reason why it should work, and a full brief for the cut. Clicking “Use this concept” copies all of it into the brief details, where you can still edit anything.

Must include / leave out

Use these fields for hard rules: “must show the price”, “leave out the back room”. Relsko respects them when choosing shots and writing captions.

Say what you do not want

“No fast flashing transitions” or “do not use the number plate shot” is more useful than a general “make it look professional”. Do not write a long list of conflicting requests: a calm memory and an extremely fast advertising montage are different results.

Text, names and facts

If the video has to say something, add the exact wording and the names. Do not assume the tool will recognise a place, a price or a date from the footage. For business videos, keep confirmed details separate from suggested phrasing.

After the first preview

Compare the video with the brief. Is an important moment missing? Is the text correct? Deal with style only after that. Treat the automatic draft as a first version you can accept or edit, not as a final decision about your story.