How to choose a template for your video

A template pre-sets the tone, the length and the structure of the opening and the ending, and tells the assistant your context so it asks fewer questions. The names below are the same as in the app.

• Product / e-shop: sales tone, about 18 s, benefit first, the offer at the end.
• Service / local business: emotional tone, about 20 s, atmosphere and people, a “come in” ending.
• Personal brand / creator: dynamic, about 22 s, you speaking to the camera plus extra shots of your work, one clear point.
• Event: dynamic, about 15 s, quick cuts, the date and the place at the end.
• Before × after: emotional, about 15 s, the reveal in the middle of the video.
• Customer testimonial: calm, about 25 s, problem → solution → result.
• Tip / how-to: calm, about 30 s, three numbered steps, the value in the opening line.
• Hiring: emotional, about 20 s, team and workplace, an “apply” ending.

You can change the tone, the length and the platform after picking a concept. The template is a starting point, not a cage.