Show the transformation you stand behind.
Show the process and the result, and invite people to book.
Model example. This is not a customer reference: the names, results and numbers are not real measurements. The lengths and shot counts are a suggested brief, not measured performance of the app.
Example
The result of your work is best seen in comparison. Film a short clip before the service, a few details of the work and the same view after you finish. Relsko prepares a video where the transformation is clear even without sound. You add the name of the service and a call to book. The customer sees how you work and what they can book with you.
Model brief
„Show a haircut transformation before and after. Keep the result looking natural. End with a call to book the same service through our profile.“
What to film
- 3 seconds before the service
- Two details of the work, 4 seconds each
- The result from the same angle
- A short closing shot of the salon
- Film in similar light and with the client’s consent to use the footage
Three concepts to choose from
The transformation
„Same person. New cut.“
The craft
„Details matter.“
Inspiration
„Looking for ideas for your next visit?“
You choose one concept. Relsko then prepares three cut variants of it.
Suggested video
Suggested video, 15 seconds: 0–3 s before; 3–8 s the work; 8–12 s the result; 12–15 s the name of the service and the call to book.
Post text
From the first shot to the finished cut. If you are after a similar change, look at our services and choose a date.
Call to action in the video
Choose a date. The link is in our profile. (Use only if the booking link really is in the profile.)
What to measure in a pilot
Clicks to bookings and completed bookings, or enquiries about the specific service. Do not describe the visual call to action in the video as a clickable booking button.
You already have the footage. Now turn it into a video.
Show people what you do, without hours of editing.
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