Bring back the atmosphere. Invite people to the next event.
Bring back the atmosphere of the last event and announce the next date.
Model example. This is not a customer reference: the names, results and numbers are not real measurements. The lengths and shot counts are a suggested brief, not measured performance of the app.
Example
After the event, the team’s phones hold clips of the stage, the audience and the preparations. Choose the ones that best capture the night and add the confirmed details of the next date. In Relsko you prepare a short recap with an invitation. The finished video makes sense even to someone who has never been to your venue: they see the setting, the type of programme and where to find the details.
Model brief
„Prepare an energetic recap of the last night. At the end, state the name, date and venue of the next confirmed event. Do not claim a sell-out or last tickets unless it is verified.“
What to film
- Entering the venue
- A wide shot of the stage
- Two details of the programme
- Reactions of the audience
- The space before the start
- Use only sound and material cleared for promotion
Three concepts to choose from
The atmosphere
„This is what our last night looked like.“
The invitation
„Next time, you could be there.“
Backstage
„What happened before the first act?“
You choose one concept. Relsko then prepares three cut variants of it.
Suggested video
Suggested video, 20 seconds: 0–3 s a striking moment; 3–12 s the programme and the venue; 12–16 s the audience; 16–20 s the real date and the way to tickets.
Post text
Thank you to everyone who was there. Relive the atmosphere of the last event and take a look at our next programme. Details and tickets via the link in our profile. (Adjust the last sentence to your real ticket link.)
Call to action in the video
See the next date.
What to measure in a pilot
Visits to the specific event, purchases or registrations from tagged links and how fast the recap was ready. Ticket sales after posting are not proof of the effect of a single video.
You already have the footage. Now turn it into a video.
Show people what you do, without hours of editing.
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