Answer once. Make a video people come back to.
Turn the answer to a frequent question into a short captioned video.
Model example. This is not a customer reference: the names, results and numbers are not real measurements. The lengths and shot counts are a suggested brief, not measured performance of the app.
Example
Clients often ask you similar things. Record one clear answer and add a shot that illustrates it. In Relsko you choose the main point, prepare a short cut and check the captions. In this model example a consultant explains how to prepare a brief for a collaboration. The video shows their way of thinking and offers one usable tip.
Model brief
„From my answer, select the part about the three points of a good brief: the goal, the audience and the expected output. Keep the meaning. End by inviting the viewer to save the video.“
What to film
- A continuous answer of 60–90 seconds
- A close-up of your notes
- A shot of you at work
- Speak in complete sentences, so a passage can be shortened without losing important conditions
Three concepts to choose from
Practical tip
„What to write in a brief before you start working together?“
Common mistake
„What is most often missing from your brief?“
The method
„Goal, audience, output. Start with these three.“
You choose one concept. Relsko then prepares three cut variants of it.
Suggested video
Suggested video, 30 seconds: 0–4 s the question; 4–22 s three short points; 22–26 s a summary; 26–30 s the call to save.
Post text
A good brief makes the start of a collaboration easier. Be clear about what you want to achieve, who you are addressing and what output you expect. Save these three points for your next project.
Call to action in the video
Save these three points.
What to measure in a pilot
Saves, completed views, relevant questions and follow-up enquiries. For expert topics, check that cutting part of the speech or a caption has not changed the meaning.
You already have the footage. Now turn it into a video.
Show people what you do, without hours of editing.
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