Shot List Examples: 8 Industries Show You What to Film

A good shot list is just a simple plan of the clips you need. It usually has 6 to 10 short shots: one clear opening line, a few extra shots that show the work or product, and a closing shot with a call to action. Below you will find examples from eight industries, plus a checklist you can copy for your own business.

What a shot list actually is

A shot list is not a script. It is a list of the individual clips you want to film. Each line describes one shot: what the camera sees and how long it lasts. For short vertical videos, most shots work best at 2 to 5 seconds. You do not need fancy equipment. A phone is enough.

The goal is to make filming easy. When you know what to film, you spend less time wondering and more time shooting. Later, you can upload the clips and let Relsko turn them into a finished video.

Examples from 8 industries

Here are shot list examples for different types of small businesses. Each list has 7 shots. You can mix and match.

• **Café or bakery:** 1) Close-up of coffee pouring into a cup. 2) Hands placing a pastry on a plate. 3) Wide shot of the counter with customers. 4) Barista smiling at the camera. 5) Close-up of the day's special. 6) Customer taking the first bite. 7) Sign with opening hours.
• **Hairdresser or barber:** 1) Before shot of the client's hair. 2) Scissors cutting a section. 3) Close-up of the fade or colour. 4) Mirror shot showing the back. 5) Client smiling in the chair. 6) Stylist giving a thumbs up. 7) Text with booking details.
• **Personal trainer:** 1) Client doing a warm-up. 2) Close-up of correct form. 3) Trainer correcting posture. 4) Sweat on the forehead. 5) High-five after a set. 6) Before and after photos side by side. 7) Text with a free consultation offer.
• **Landscaper or gardener:** 1) Wide shot of the overgrown garden. 2) Hands pulling weeds. 3) Mower moving across the lawn. 4) Close-up of trimmed edges. 5) Flowers being planted. 6) Finished garden from the same angle as shot 1. 7) Text with a phone number.
• **Restaurant:** 1) Chef plating a dish. 2) Steam rising from hot food. 3) Close-up of the signature dish. 4) Waiter serving a table. 5) Customer nodding with enjoyment. 6) Wide shot of the dining room. 7) Text with the address and opening times.
• **Real estate agent:** 1) Front of the house from the street. 2) Front door opening. 3) Living room from the doorway. 4) Kitchen close-up. 5) Bedroom with natural light. 6) Garden or balcony. 7) Agent standing in the living room with contact details.
• **Online shop (products):** 1) Product on a clean background. 2) Hands turning it around. 3) Close-up of a detail. 4) Product in use. 5) Packaging being opened. 6) Product next to a common object for scale. 7) Text with a discount code.
• **Consultant or coach:** 1) You talking to the camera. 2) Close-up of your face while speaking. 3) Hands writing on a notepad. 4) Screen showing a simple chart. 5) Client nodding during a call. 6) You smiling and pointing to a result. 7) Text with a free call offer.

A simple checklist for any shot list

Use this checklist before you start filming. It works for any industry.

• One opening shot that shows the main subject clearly.
• Two or three extra shots that show details or action.
• One shot with a person (you, a customer, or a team member).
• One shot that shows the result or benefit.
• One closing shot with a clear next step (visit, call, order).
• Keep each shot between 2 and 5 seconds.
• Film in good light, ideally near a window or outside.
• Hold the phone steady or use a simple tripod.

How to turn your clips into a video

Once you have your clips, you do not need editing software. Relsko takes your own phone footage and turns it into a short vertical video for Instagram Reels, TikTok, or YouTube Shorts. You upload your clips and photos, answer at most a couple of questions, and the assistant proposes three concepts. You pick one concept, and Relsko makes three cut variants of it. You download the one you like. The tool never adds stock footage or scenes you did not film. It only uses what you shot.

Common mistakes to avoid

Many small business owners film too much or too little. Stick to your shot list. Do not film long, slow pans. Do not forget the closing shot. And do not worry about being perfect. A simple, clear shot list is better than a complicated one. If you are unsure, start with the examples above and adapt them to your business.

When you are ready, upload your footage to Relsko. Choose one of the three concepts, then download one of the three cut variants. You can try it for 30 days without a card.